AI Product Video Generators
Create professional product videos with AI. Compare tools for e-commerce, marketing, and promotional content.
AI product video generators create professional marketing content quickly. From e-commerce listings to advertising campaigns, AI accelerates product video production.
Quick Comparison
| Tool | Quality | Ease of Use | Best For | Price Range |
|---|---|---|---|---|
| Synthesia | Excellent | Easy | Presentations | $$$ |
| HeyGen | Very Good | Easy | Marketing | $$ |
| Runway | Excellent | Moderate | Creative | $$ |
| Pika | Good | Easy | Quick clips | $ |
| InVideo | Good | Easy | Templates | $ |
Platform Comparison
| Feature | Product Video Tools | Multic |
|---|---|---|
| Video Generation | ✅ | ✅ |
| Product Showcase | Template-based | AI-generated |
| Story Integration | Limited | ✅ |
| Brand Consistency | Manual | Character system |
| Multi-Format | Video only | All formats |
AI Product Video Types
E-commerce Listings
Quick product showcase videos:
- 360° product views
- Feature highlights
- Use demonstrations
- Size and scale context
Marketing Campaigns
Promotional video content:
- Brand storytelling
- Product launches
- Social ads
- Email marketing
Explainer Videos
Product education:
- How it works
- Feature walkthroughs
- Comparison content
- Tutorial videos
User Testimonials
Customer-focused content:
- AI avatar testimonials
- Before/after showcases
- Review compilations
Best Tools by Use Case
For E-commerce
InVideo and Synthesia offer templates designed for product listings with easy customization.
For Social Marketing
Pika and Runway create eye-catching clips optimized for social platforms.
For Professional Marketing
HeyGen and Synthesia deliver polished, corporate-ready content.
For Creative Campaigns
Runway Gen-3 enables artistic, memorable product videos that stand out.
Creation Workflow
Basic Product Video
- Gather product images
- Write script highlighting features
- Generate video with AI
- Add branding and CTA
- Optimize for platform
Advanced Campaign
- Define campaign goals
- Create storyboard
- Generate multiple variations
- A/B test performance
- Iterate based on data
Quality Tips
Visual Quality
- High-resolution product images
- Good lighting in source material
- Clean backgrounds
- Multiple angles available
Script Writing
- Lead with benefits
- Keep it concise
- Clear call to action
- Platform-appropriate length
Branding
- Consistent colors
- Logo placement
- Font consistency
- Voice/tone alignment
Why Multic Enhances Product Storytelling
Multic connects products to narratives:
Story-Driven Marketing: Products within compelling stories.
Character Integration: Brand mascots and characters.
Multi-Format: Same campaign across video, comics, interactive.
Consistency: Brand characters maintain identity.
Publishing: Direct distribution to audiences.
| Product Video Need | Single-Purpose Tools | Multic |
|---|---|---|
| Quick Videos | ✅ | ✅ |
| Brand Characters | Manual | Built-in |
| Story Campaigns | Limited | Native |
| Multi-Format | Separate tools | Integrated |
| Interactive | ❌ | ✅ |
Recommendation
For straightforward product videos, template-based tools like InVideo or Synthesia offer quick results. For creative campaigns, Runway provides artistic flexibility.
For brands building ongoing narratives with characters and multi-format campaigns, Multic’s storytelling approach creates more engaging product content.
Related: AI Social Media Video and Best AI Video Generators 2026