Multic vs Webtoon Canvas: Which Platform Should You Choose?
Compare Multic and Webtoon Canvas for publishing your webcomic. We break down features, monetization, and best use cases.
Choosing where to publish your webtoon shapes your creative journey and earning potential. Webtoon Canvas is the world’s largest self-publishing webtoon platform with massive readership, while Multic combines creation tools with publishing and direct creator payments. This comparison helps you understand which platform fits your goals.
Quick Comparison
| Feature | Webtoon Canvas | Multic |
|---|---|---|
| Audience Size | Millions of monthly readers | Growing creator community |
| Creation Tools | None (upload only) | Full node-based editor with AI |
| Monetization | Ad revenue sharing, tipping | Direct creator payments |
| Content Type | Vertical scroll comics | Interactive comics, visual stories |
| Collaboration | Not supported | Real-time multiplayer |
| Discovery | Algorithm-driven | Curated quality focus |
| Revenue Share | 50% (Originals), variable (Canvas) | Higher creator share |
Webtoon Canvas Overview
Webtoon Canvas is the self-publishing arm of WEBTOON, the platform that brought Korean webtoons to global audiences. Canvas lets anyone upload their comic and potentially reach millions of readers.
What Webtoon Canvas Does Well
Massive built-in audience: WEBTOON has over 80 million monthly active users. Canvas creators can tap into this established readership without building an audience from scratch.
Proven path to success: Top Canvas creators get promoted to “Originals” status with guaranteed contracts. Series like Lore Olympus and Let’s Play started on Canvas before becoming paid Originals.
Free to publish: Upload unlimited episodes at no cost. The platform handles hosting, bandwidth, and technical infrastructure.
Mobile-first experience: WEBTOON’s app is optimized for mobile reading. Your comic automatically works on the platform most readers use.
Community features: Comments, likes, and subscriptions create engagement loops that help successful series grow organically.
Webtoon Canvas Limitations
No creation tools: Canvas is a publishing platform only. You need separate software for drawing, coloring, and formatting your webtoon before uploading.
Algorithm dependency: Visibility depends heavily on WEBTOON’s recommendation algorithm. New creators can struggle to get noticed among thousands of competing series.
Limited monetization for most: Ad revenue sharing requires minimum subscriber thresholds. Most Canvas creators earn little or nothing from their work.
Strict format requirements: Content must fit WEBTOON’s vertical scroll format. Interactive elements, branching narratives, or non-traditional formats aren’t supported.
Content guidelines: Platform policies restrict certain content types. Mature content has limitations, and editorial decisions affect what gets promoted.
Best For
- Creators with finished artwork ready to publish
- Those targeting the largest possible webtoon audience
- Artists hoping to land an Originals contract
- Traditional vertical scroll webtoon creators
- Creators comfortable building audience over time
Multic Overview
Multic takes a different approach—combining creation tools with publishing in a single platform. Instead of just hosting finished content, Multic provides AI-powered creation and real-time collaboration alongside distribution.
What Multic Does Well
All-in-one creation: Build your webtoon or visual story directly in Multic using node-based editing, AI image generation, and visual story planning. No separate software needed.
Direct creator payments: Multic pays creators directly for content produced on the platform. No complex revenue sharing formulas or ad-dependency.
Real-time collaboration: Work with writers, artists, and collaborators simultaneously. Perfect for teams creating together.
Interactive storytelling: Go beyond static panels with branching narratives, reader choices, and visual novel-style interactions that traditional webtoon platforms can’t support.
Curated quality community: Focus on quality over quantity means less content spam and more meaningful visibility for good work.
AI generation built-in: Generate characters, backgrounds, and story elements directly. Overcome art bottlenecks or prototype rapidly.
Multic Limitations
Smaller audience (currently): As a newer platform, Multic doesn’t have WEBTOON’s established readership. You’ll grow with the platform rather than joining an existing massive audience.
Different format: Multic’s strength is interactive and node-based storytelling. If you’re creating traditional webtoons, you might not use all features.
Web-based experience: Content lives on the web rather than in a dedicated mobile app (though mobile browsers work fine).
Best For
- Creators who want creation tools included
- Teams collaborating on projects
- Artists exploring interactive storytelling
- Creators prioritizing direct payments over ad revenue
- Those who want AI assistance in creation
Head-to-Head Comparison
Getting Started
Webtoon Canvas: Create an account, upload your first three episodes (minimum), and submit for review. Approval usually takes a few days. Before uploading, you’ll need to create all artwork elsewhere—plan for significant upfront investment in art creation.
Multic: Sign up and start creating immediately. The node-based editor lets you build stories visually, with AI generation available for assets. You can publish when ready without minimum episode requirements.
Verdict: Multic wins for getting started quickly. Webtoon Canvas wins if you already have finished artwork ready to publish.
Monetization
Webtoon Canvas: Ad revenue sharing kicks in once you reach certain subscriber thresholds. Most creators never hit these thresholds. Top performers can apply for Originals contracts with guaranteed payment, but competition is fierce.
Multic: Direct creator payments for content created on the platform. No thresholds or ad-dependency. You earn for your work, not based on whether algorithms favor you.
Verdict: Multic wins for consistent creator payment. Webtoon Canvas wins for potential jackpot through Originals contracts.
Audience Reach
Webtoon Canvas: Access to 80+ million monthly users. If your comic catches the algorithm, growth can be explosive. However, most series languish in obscurity despite quality.
Multic: Growing community focused on interactive and collaborative content. Smaller current audience, but curated approach means quality work gets visibility.
Verdict: Webtoon Canvas wins for raw numbers. Multic wins for creator-friendly discovery.
Creative Tools
Webtoon Canvas: None. You need Clip Studio Paint, Procreate, Photoshop, or other software to create your webtoon. The platform only handles publishing.
Multic: Full creation suite including node-based story planning, AI image generation, collaborative editing, and style consistency tools. Create and publish in one place.
Verdict: Multic wins decisively. Webtoon Canvas is publishing-only.
Content Format
Webtoon Canvas: Vertical scroll format only. Static images, limited animation support. No interactivity or reader choices.
Multic: Flexible formats including interactive elements, branching narratives, visual novel sequences, and reader choices. Also supports traditional linear content.
Verdict: Depends on your vision. Traditional webtoons fit Webtoon Canvas. Interactive storytelling needs Multic.
Collaboration
Webtoon Canvas: Upload from one account. Collaboration requires external coordination—sharing files, managing versions, coordinating updates. Platform has no built-in team features.
Multic: Real-time multiplayer editing. Writers, artists, and editors work simultaneously in the same project. See changes as they happen.
Verdict: Multic wins for team projects. Webtoon Canvas is designed for solo creators.
When to Choose Webtoon Canvas
Choose Webtoon Canvas if:
- You already create finished webtoon artwork in other software
- Reaching the largest possible audience is your priority
- You’re targeting an Originals contract as your long-term goal
- You create traditional vertical scroll webtoons
- You’re comfortable with algorithm-dependent discovery
- You work solo and don’t need collaboration tools
Webtoon Canvas provides access to the biggest webtoon audience in the world. If you’re creating traditional webtoons and dreaming of that Originals contract, it’s the proven path—even if most creators never reach that level.
When to Choose Multic
Choose Multic if:
- You want creation tools included with publishing
- You’re working with a team or collaborators
- Interactive or branching narratives interest you
- Direct payment matters more than ad revenue potential
- You prefer curated quality over algorithm competition
- AI-assisted creation fits your workflow
Multic removes the barrier between creation and publishing. If you don’t want to manage multiple software tools or you’re exploring new storytelling formats, Multic offers a more integrated experience.
Using Both Platforms
Many creators successfully publish across multiple platforms. Consider:
- Create in Multic, republish on Canvas: Use Multic’s creation tools, then export static versions for Webtoon Canvas to maximize reach
- Different content for different platforms: Interactive stories on Multic, traditional webtoons on Canvas
- Test on Multic, scale on Canvas: Prototype ideas quickly in Multic, then invest in polished versions for Canvas
You don’t have to choose exclusively—platforms serve different purposes and audiences.
Making Your Decision
Consider these questions:
- Do you need creation tools? If yes, Multic provides them. Canvas is publishing-only.
- How important is audience size right now? Canvas has millions; Multic is growing.
- Are you working with others? Multic supports real-time collaboration.
- What format is your content? Interactive stories need Multic. Traditional webtoons fit both.
- How do you want to earn? Direct payments (Multic) vs. ad revenue potential (Canvas).
Both platforms serve creators—they just serve different needs and goals.
Ready to create and publish in one place? Start your story with Multic and experience integrated creation tools with direct creator payments.
Related: How to Make a Webtoon and Publishing on Webtoon