Multic vs Lezhin Comics: Premium Webtoon Platforms Compared
Compare Multic and Lezhin Comics for webtoon creators. Understand differences in monetization, content policies, and creator support.
Lezhin Comics and Multic represent different approaches to webtoon publishing. Lezhin is a premium content platform focused on paid webtoons with a strong mature content presence. Multic combines creation tools with publishing and emphasizes interactive storytelling. Here’s how they compare for creators.
Quick Comparison
| Feature | Lezhin Comics | Multic |
|---|---|---|
| Platform Type | Premium content platform | Creation + publishing platform |
| Business Model | Coin/paid episode system | Direct creator payments |
| Content Focus | Professional webtoons | Interactive visual stories |
| Mature Content | Strong presence | Supported with guidelines |
| Creation Tools | None | Node editor, AI generation |
| Creator Entry | Application/invitation | Open platform |
| Collaboration | Not supported | Real-time multiplayer |
Lezhin Comics Overview
Lezhin launched in Korea in 2013 and expanded internationally. It pioneered the paid webtoon model and is known for hosting premium content including significant mature/adult content sections.
What Lezhin Does Well
Premium content positioning: Readers expect to pay. The platform isn’t competing with free content—it’s positioned as premium from the start.
Strong mature content market: Lezhin has one of the most established adult webtoon audiences. Creators of mature content find receptive readers.
Korean webtoon expertise: Deep understanding of webtoon format, pacing, and what works in the vertical scroll medium.
Coin-based monetization: Readers purchase coins to unlock episodes. Successful series generate substantial revenue.
Quality curation: Not a self-publishing free-for-all. Content is selected, which means accepted creators face less competition from low-quality work.
Lezhin Limitations
Selective creator access: You can’t simply upload content. Lezhin chooses what to publish, limiting opportunities for new creators.
No creation tools: Publishing platform only. All creation happens in external software.
Korean-centric operations: While international, the platform’s core remains Korean. Non-Korean creators may find less support.
Revenue share model: Lezhin takes a significant cut. Exact terms vary but platform fees are substantial.
Static content only: Traditional webtoon format. No interactivity, branching, or reader choices.
Best For
- Professional webtoon creators with polished work
- Those creating mature/adult content
- Creators who can navigate application processes
- Artists wanting premium content positioning
- Those comfortable with selective platform curation
Multic Overview
Multic takes a different approach—open platform access, integrated creation tools, and a focus on interactive storytelling rather than traditional webtoon format.
What Multic Does Well
Open creator access: Start creating and publishing without application approval. The platform is accessible to new creators.
Integrated creation: Node-based editor, AI image generation, collaborative tools. Create your story in the platform.
Interactive capabilities: Branching narratives, reader choices, visual novel elements. Stories beyond linear page-scrolling.
Direct creator payments: Earn for content created on the platform. Higher creator share than traditional revenue splits.
Real-time collaboration: Multiple creators work simultaneously. Writer-artist teams create together.
Quality-focused community: Curated discovery emphasizes quality over quantity, but without gatekeeping creation.
Multic Limitations
Different content positioning: Not specifically positioned as “premium paid content” the way Lezhin is.
Smaller mature content audience: Lezhin has established adult content readership. Multic is broader.
Different format focus: Interactive storytelling rather than traditional webtoon scroll format.
Best For
- Creators wanting immediate platform access
- Those who want creation tools included
- Interactive/branching narrative creators
- Collaborative teams
- Creators wanting direct payment models
Head-to-Head Comparison
Creator Access
Lezhin: Selective. Apply with your work and hope for acceptance. Many creators never get on the platform.
Multic: Open. Create an account and start building. No gatekeeping at the creation stage.
Verdict: Multic for accessibility. Lezhin for those who can pass selection.
Monetization Model
Lezhin: Coin system where readers pay per episode. Platform takes significant cut. High potential earnings for popular series, but only if selected and successful.
Multic: Direct creator payments. Simpler model with better creator share.
Verdict: Lezhin for potential high earnings on hit series. Multic for fairer creator share.
Mature Content
Lezhin: Established adult content section with dedicated readership. If you create mature webtoons, the audience exists.
Multic: Supports mature content with appropriate guidelines but isn’t specifically known for it.
Verdict: Lezhin for adult content creators. Multic is more general-purpose.
Content Format
Lezhin: Traditional vertical scroll webtoons. Static images, linear progression.
Multic: Interactive formats—branching paths, reader choices, visual novel sequences. Also supports linear content.
Verdict: Lezhin for traditional webtoons. Multic for interactive storytelling.
Creation Tools
Lezhin: None. Create in Clip Studio, Procreate, etc. Upload finished episodes.
Multic: Full creation suite. Build stories directly in the platform with AI assistance.
Verdict: Multic includes creation tools. Lezhin is upload-only.
Collaboration
Lezhin: Single-creator accounts. Team coordination happens externally.
Multic: Real-time collaborative editing. Multiple creators work simultaneously.
Verdict: Multic for team projects.
When to Choose Lezhin
Choose Lezhin if:
- You’re a professional creator with polished, ready-to-publish webtoons
- You create mature/adult content and want established readership
- Selective platform curation appeals to you
- You can navigate application and approval processes
- Premium paid content positioning fits your work
- You create traditional webtoons, not interactive content
Lezhin offers access to paying readers who expect premium content. If you’re creating professional webtoons—especially mature content—and can get accepted, it’s a strong option.
When to Choose Multic
Choose Multic if:
- You want immediate platform access without applications
- Creation tools integrated with publishing appeals to you
- Interactive or branching narratives interest you
- You’re working with collaborators
- Direct creator payments matter more than coin-based systems
- You’re exploring storytelling beyond traditional webtoon format
Multic removes barriers to creation and publishing while enabling formats Lezhin can’t support.
Content Strategy Across Platforms
Different content might suit different platforms:
- Traditional webtoons with mature content: Lezhin if accepted
- Interactive stories: Multic
- Experimental formats: Multic
- Premium long-form series: Consider Lezhin application
- Collaborative projects: Multic
Consider what you’re creating and where it fits best.
Making Your Decision
Key questions:
- Can you get on Lezhin? It’s selective. Multic is open.
- Is your content mature/adult? Lezhin has established audience for this.
- Do you want interactivity? That requires Multic.
- Need creation tools? Multic provides them.
- Working with others? Multic enables collaboration.
Ready to create interactive stories without platform gatekeeping? Start on Multic with integrated creation tools and direct creator payments.
Related: How to Make a Webtoon and Multic vs Webtoon Canvas